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Houses of rare combinations
End-to-end branding
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Two houses concept 20&20
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Houses of rare combinations
Project:
Client:
Two houses concept 20&20
Apsis Globe
Class:
Address:
Premium
Moscow, 2nd Donskoy proezd, 5
See website

The club residence's comprehensive branding

Two houses 20&20 are located in the green area of downtown Moscow: the second line of Leningradsky prospect. This allows the residents to enjoy a quiet life while still keeping their fingers on the city's pulse. To bring the residential complex to the market, a suite of branding materials was developed for the brand along with a positioning strategy. Having analyzed the project and location, we developed the following positioning: "a home of rare combinations." This allowed us to focus the attention of our audience on the truly rare combination of advantages it has for a business class offering: the low number of apartments in general and on each floor, increased window area, rational floor plans, and uncharacteristically low‑rise architecture for the location.
Done for the project:
Branding
Positioning
Naming
Identity
Corporate style
Guidebook
Communications
Creative concept
Outdoor advertising
Internet advertising
Website
Concept
Design
Animation
Interface (UI)
User experience (UX)
Programming
Mobile version
Print
Concept
Design
Paper
Manufacturing
Content
3D-visualization
Infographics
Illustration
Copywriting
See website
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