Connection
High above the center
End-to-end branding
Back to section
High-rise Alcon Tower
See website
High above the center
Project:
Client:
High-rise Alcon Tower
Alcon Development
Class:
Address:
Business
Moscow, Leningradsky prospect, vl. 34
See website

Comprehensive branding for Alcon Tower — a new elegant high‑rise building near Petrovsky park

The new Alcon Tower, on the first line of Leningradsky prospect near Petrovsky park, is a new interpretation of Stalin‑era high‑rise architecture. From the top, you can savor an incredible view of the city with the ruby stars of the Kremlin and the majestic classic high‑rises among the lights of the big city. The agency has developed a branding and communications package to bring this project to the market. This project's positioning slogan — "high above the center" — is factually representative of the unique location selected for this high‑rise project and the exceptional views available from the top. Emotionally speaking, it appeals to the customer's ambitions, to live in the center of the best, to be on top of everything.
Done for the project:
Branding
Positioning
Tagline
Identity
Corporate style
Guidebook
Communications
Creative concept
Website
Concept
Design
Animation
Interface (UI)
User experience (UX)
Programming
Mobile version
Print
Concept
Design
Paper
Presentation
Content
3D-visualization
Photography
Infographics
Copywriting
See website
Next project
ArtViewHouse
Branding / Communications / Website / Print / Video / Content
The comprehensive branding of the club residence offers a unique view of culture, history, and art