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Symphony of the Embankments
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Club residence Symphony of the embankments
Symphony of the Embankments
Project:
Client:
Club residence Symphony of the embankments
SK-207
Class:
Address:
Deluxe
Moscow, Kotelnicheskaya embankment, 21

Comprehensive branding for the club residence on Kotelnicheskaya embankment

Just two kilometers away from the Kremlin and right next to the famous Soviet‑era high‑rise residential building on Kotelnicheskaya embankment, our project is situated on the first line of the Moscow River and offers all the necessary infrastructure. Fifty‑six apartments with panoramic views of the Kremlin and the Moscow International House of Music. The intense local competition demanded an exceptional positioning and ad‑media for the building on Kotelnicheskaya embankment that would provoke an emotional response in buyers of deluxe‑class real estate. We have developed the following positioning: "A classic house." We are signifying that this building is constructed in accordance with all deluxe real estate standards. The "Symphony of the Embankments" name conveys the advantages of its location and the promising nature of the project, one that should resonate with people who seek harmony, refined comfort, and immaculate execution.
Done for the project:
Branding
Positioning
Tagline
Naming
Identity
Corporate style
Guidebook
Communications
Creative concept
Outdoor advertising
Press
Print
Concept
Design
Paper
Manufacturing
Presentation
Content
3D-visualization
Photography
Infographics
Illustration
Copywriting
Naming and identity
With the stars of the Kremlin, Zaryadie park, the flowing waters of the Moscow River, and the glimmering House of Music in full view, even the most distinguished tastes will be satisfied. A symphony on the embankments — live on Kotelnicheskaya, stroll down Kremlevskaya, and enjoy the views of Kosmodamianskaya! The elegant style of the advertisement messaging elevates the project above the white noise of information that buyers face daily.
A symphony of advantages
The advantages of the project are packed into messaging resembling the name of the building which makes them more memorable and makes the ad‑media more harmonious. Our clients appreciate the unobtrusive and refined tone of our presentation of this building.
Class and quality
The photorealistic visuals of the interiors and exteriors of the building are full of light, air, and harmony — our clients fall in love with them. The style substrates were printed onto luxury paper with advanced printing methods, highlighting the upscale class of the offering.
Embellishments on the building
A logo inspired by music, the curvature of the river, and the treble clef is designed to appear not only on the promotional materials but also on the building itself.
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