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Immaculate detailing
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Elite residence Malaya Ordynka 19
Immaculate detailing
Project:
Client:
Elite residence Malaya Ordynka 19
Sminex
Class:
Address:
Deluxe
Moscow, st. Malaya Ordynka 19

Brochure for the furnishing of the elite residence at Malaya Ordynka 19

One of the main principles of the developer Sminex is to devote care and attention to every single detail, no matter how small, in order to offer a product that is superior to the competition in its class. The goal of the "Apartments with immaculate detailing" booklet was to communicate the quality of the product, its thoughtfulness, and its beauty, to showcase all three styles of detailing and allow them to be easily compared, while describing the materials used in each style in depth. We had to process and refine a massive cache of content into illustrative material: over 100 interior visualizations, descriptions of every space in each variant of the detailing, and technical specifications. Top‑notch printing methods highlight the thoughtfulness and quality of the product. Serigraphy and two types of embossing were used to create the cover, which, combined with designer paper, creates fascinating visual and tactile effects. This booklet beckons you to touch it and turn its pages.
Done for the project:
Print
Concept
Design
Paper
Manufacturing
Presentation
Content
3D-visualization
Photography
Infographics
Illustration
Copywriting
Correct content
100 elements, materials of the detailing, objects, and equipment were 3D‑modelled, described, and illustrated in the brochure.
It doesn't get any more thorough

A massive volume of information was compressed into an easy‑to‑understand booklet separated into two blocks with a carefully planned structure.

The first section is the presentation of the image: vibrant visuals of every space are supplemented with descriptions of the design solutions.

The second section describes the materials used in the project. A special feature of this section is the placement of visualizations of the same room in three different styles on the spread, but without furniture. This allows for easier comparison and a clearer understanding of the product that will be delivered. Samples of marble and parquet boards were photographed specifically for this section.

To back the commitment of Sminex to fulfill their promises, we have created one of the most informative and illustrative brochures that answers any and all questions the client could possibly have.
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