High above the center
High above the center
Project:
Client:
Website Alcon Tower
Alcon Development
Class:
Address:
Business
Moscow, Leningradsky prospect, vl. 34
A website for a high‑rise building in downtown Moscow
Alcon Tower high‑rise, on the first line of Leningradsky prospect, combines Stalin‑era aesthetics with the style of New York skyscrapers. Panoramic views of the capital can be seen from its windows, including the ruby stars of the Kremlin and the classic high‑rises towering above the big city lights. As a part of our comprehensive branding of the project, we have created a website that brings to the market an offer that is "high above."
Done for the project:
Website
Concept
Design
Animation
Interface (UI)
User experience (UX)
Programming
Mobile version
Content
3D-visualization
Photography
Infographics
Illustration
Copywriting
An online presentation high above
Presentation pages with informative texts and images highlight the advantages of the apartment complex.
Impressive views
A special section is dedicated to the inspiring vistas of Moscow in which specially produced aerial photography allows the user to explore the familiar surroundings of the project from a new angle.
The Kremlin is only a glance away
The beautiful panoramic views on each of the building's four sides that have been captured for the project will undoubtedly amaze the future occupants and highlight the location of the building in the very center of the capital.
Choosing and apartment
The design of this section highlights the high‑rise architecture of the project and gives access to a convenient visualization of the apartments and floor plans that can be used to select an apartment for purchase.
Attention to detail
Additional parameters have been integrated into the selector and allow clients to select an apartment based on a specific set of parameters. It's easy to select a studio or a single‑bedroom apartment, but it's also possible to find a highly specific offering, like "a two‑bedroom apartment with windows on two sides of the building, with a view on the Kremlin."
Mobile version
A mobile version was created and adapted for browsing from a smartphone.
Impressive visuals, smooth animation, and bold texts project the architectural dominance of the building over the historic district. Our website won a CSS Design Award and an AWWWARD.
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Website / Branding / Video / Content / /
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