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Business in the Garden Ring
End-to-end branding
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Business center Citidel
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Business in the Garden Ring
Project:
Client:
Business center Citidel
Prime Property Management
Class:
Address:
«A» class business center
Moscow, Zemlyanoy Val, 9
See website

CITIDEL is a premium business center on the first line of the Garden Ring

Immediately recognizable, right on the first line of the Garden Ring. In 2018, Prime Property Management took over the ownership of the business center and started a large scale renovation campaign, rejuvenating the interiors of the central lobby and common areas and the surrounding square, creating new advantages for tenants. By implementing a set of new measures we are bringing an object that is already well‑known back into the market. To this end, we are also giving the project a rebrand. We have developed a new identity, an advertisement suite, a website, and presentation materials for an A‑class business center. They reflect the positive changes the center has undergone and the brand new advantages it offers tenants.
Done for the project:
Branding
Tagline
Identity
Corporate style
Guidebook
Communications
Creative concept
Website
Concept
Design
Animation
Interface (UI)
User experience (UX)
Programming
Mobile version
Print
Concept
Design
Paper
Manufacturing
Presentation
Content
Infographics
Illustration
Copywriting
See website
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