Design and technology in symbiosis
Design and technology in symbiosis
Project:
Client:
Residential building HILL8
City-XXI
Class:
Address:
Premium
Moscow, Prospect Mira, 95, str. 1
Innovation, style, and eco‑friendliness are the key visual messages for HILL8
The company City — XXIst Century is pioneering a new real estate format with the HILL8 project, where design and technology are in symbiosis. To present the project to the market, the website had to reflect it's positioning oriented at the premium segment as well as the key advantages of the residential complex — BREEAM‑certified eco‑friendliness, progressive architectural and interior designs by Karim Rashid, and superior technology. Our agency has developed a suite of visual media available on the project website and in the marketing brochure.
Done for the project:
Website
Concept
Design
Animation
Interface (UI)
User experience (UX)
Programming
Mobile version
Content
3D-visualization
Photography
Infographics
Illustration
Copywriting
Concept
Design
Paper
Manufacturing
Presentation
Aesthetics and technology
The impressive design with lots of free space highlights the aesthetics of the project and its high‑tech nature. Stunning content, smooth animations, interesting information clearly laid out in a grid, and easy navigation emphasize the prestigious nature of the offering.
Spectacular visualization
A pool of emotive visuals has been created for this project. Detailed renderings of the generously lit and airy planned spaces project a unique, stylish, and unusual image.
Elegant animations
The outstanding insolation parameters of the apartments are highlighted by video inserts the users find as they browse the seamlessly transitioning pages, leaving them thoroughly impressed. The animation quality throughout this project has drawn attention and received several European digital design awards, including a CSS Design Award and Awwward.
Choose how convenient it is
A well‑thought‑out user experience and design allow visitors to easily choose the desired apartment. Besides being able to search by blueprint and some other standard parameters, our site's selector can sort offerings by type of floorplan.
Mobile version of the website
Our website can easily be viewed on any device thanks to its thoughtful design. The mobile version of HILL8 offers the same functionality and information as the desktop version, but allows for faster browsing.
Marketing brochure
The brochure is printed in a glossy magazine format, reflecting its premium positioning and relevance.
Vibrant visuals and bold headlines are supplemented by informative text.
Inside the magazine, there is a mini‑brochure describing the advantages of the BREEAM eco‑standard implemented in the HILL8 residential complex.
Large spaces and lots of air with elegant accents and detailed depictions of the residential complex compliment the overall image.
A wide range of marketing instruments is employed to highlight the premium positioning of the HILL8 residential complex and present the advantages of the project to the target audience. The high level of project execution has been recognized by several industry awards, and the website of the residential complex was recognized as the best in Europe by the International Property Awards 2019‑2020.
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