Live differently
Live differently
Project:
Client:
Residential complex VEREN VILLAGE
Veren Group
Class:
Address:
Business
St. Petersburg, pos. Strelna
Veren Village Strelna is a low‑rise business class project surrounded by nature within the city limits
An unusual phenomenon in the St. Petersburg real estate market, it marries business class standards with a unique location that allows residents to enjoy all the benefits of the well‑connected infrastructure of the city and the serenity of nature. Elegant low‑rise houses with spacious yards overflowing with greenery and flowers, a well‑developed infrastructure, and convenient transport access. Veren Village Strelna defines a new standard of business‑class development while combining all the benefits of living in a metropolis with those of living amid nature. To bring this project to the market, we developed special positioning along with a unique brand and a suite of marketing materials.
Done for the project:
Website
Concept
Design
Animation
Interface (UI)
User experience (UX)
Programming
Mobile version
Branding
Positioning
Tagline
Naming
Identity
Corporate style
Guidebook
Content
3D-visualization
Photography
Infographics
Illustration
Copywriting
3D-tour
Creative concept
Outdoor advertising
Press
Concept
Design
Paper
Manufacturing
Presentation
"Live differently without leaving the city" is the slogan that defines our positioning, outlines our competitive advantage, and demonstrates the key benefits for the customerbuyer. Living differently means hearing birds sing in the morning instead of traffic. It means looking out the window and seeing the lake and its natural surroundings instead of just high‑rise residential towers. The concept is founded on the contrasts which a city resident dreams of experiencing. They long for nature, but they don't want to abandon the comforts of the city. Future residents of Veren Village will not face such struggles: nature is just outside the door, as is the city.
When such balance is found, life can reach new horizons
The positioning slogan "Live differently" is expanded upon by a series of other marketing slogans which underscore the various advantages of the offering. New residents of the complex will have their daily lives enriched with more greenery in the landscaped yards, more water as there is a pond on the complex grounds, more serenity and silence due to the unique location and smaller number of neighbors.
Marketing brochure
Spectacular visualizations complemented by a targeted text in a beautiful brochure convey the atmosphere of the residential complex and highlights the advantages for the customer.
Advertisement campaign
We managed to evoke a response from the target audience by formulating the client's internal request in just two words. The advertising campaign has reached the target number of calls from potential customers who are interested.
The complex's promotional website
The residential complex has an impressive online presence where you can find comprehensive information. A vibrant presentation makes this project stand out from the competition.
Deep impressions
The project website invokes the comforts of a distinguished suburban lifestyle. Seamless transitions between the pages of the presentation allow the user to glide through the content without interrupting their experience with the need to open the menu, helping them learn more.
Visit website A tour of the complex
A virtual tour immerses the user in the Veren Village Strelna experience. The site uses subtle background sounds to provoke an emotional response: birds singing, water gently flowing, and leaves rustling from a gentle gust of wind. An honored artist of Russia, Vladimir Yeryomin, narrates the commentary on every location. The detailed benefits of the project are highlighted through interactive elements.
Walk around Veren Village Full-Fledged Mobile Version
Introducing a new class of real estate, VEREN VILLAGE Strelna has developed a striking identity and a large body of advertising communications, evoking the desired response from the target audience immediately upon entering the market.
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